There’s Green wash, and there’s Green Wash. CSR is an important step forward in promoting sustainability, social justice and environmental protection along with economic gain in the so called “Triple Bottom Line” in order to make economic growth more sustainable. While I support anything that would help change the way business is done today and promote sustainably, a lot of the CSR programs implemented these days are unfortunately complete bullshit, not all, but most.
Of course of those that are bullshit, some stand out conspicuously. My favourite? The one I discovered reading this article on BBC on the environmental evils of supermarkets. Apparently weapons manufacturer BAE Systems in 2006 announced they are going to make “environmentally friendly” weapons. Amongst the measures are reduced lead bullets, reduced smoke grenades (you read that right, reduced smoke, I’m assuming to reduce the chance of getting cancer from inhaling a grenade), rockets with reduced toxins and composting waste explosives.
Gee thanks BAE, because I’m sure if I was a soldier getting my guts rearranged by a soft nosed bullet I’d at least be able to thank my lucky stars that I wouldn’t have to worry about the many symptoms of lead poisoning which include nausea, abdominal pain or god forbid irritability (though I assume being shot would make me plenty irritable already). So from the bottom of my torn aorta, thank you BAE!

some people have got the whole theory of CSR wrong… it’s become a mess in some companies.. some just do it for the sake of it…or for the sake of getting a good name and review! whereas that’s not the real case.. whatever happened to real community service and all!
but i must say, Multi-nationals do a classic job on that!
Comment by Lady divine — March 19, 2007 @ 8:51 am
very true lady divine…that article on BBC was especially interesting because no matter how much CSR some companies like Tesco do, their environmental impacts cannot be mitigated because of their business model.
Comment by childof25 — March 20, 2007 @ 3:26 am
Hmmm.. i think them env friendly guns won’t harm the shooter.. But strange.. maybe they will have scented gunpowerder or rocket fumes perhaps?? Fresh leather.. pine.. ah… would be lovely to blow someones car up and have the zone smell of fresh pine.. heaven heaven..
Comment by Evil Lankan — March 20, 2007 @ 3:39 pm